One customer, one truth, every system.
Your customer data lives in a CDP, a CRM, a MAP, an analytics stack, and a warehouse — and every seam between them is a place where identity fragments, events go missing, and syncs fail without telling anyone. We design, build, and monitor the data layer that makes your tools agree: tracking plans that hold, identity that resolves, integrations that are documented, and sync monitoring that catches breaks before your CMO does.
What we take off your plate.
Event architecture & tracking plans
A versioned event schema with naming conventions, property definitions, and QA gates — so every team ships events the same way, and the plan survives its authors.
Identity resolution & merge policy
Identifier hierarchies, anonymous-to-known stitching, and written merge rules that decide whose record wins — before the dedupe job does it arbitrarily.
Source-to-destination mapping
Every integration documented at field level: what syncs, which direction, how often, what transforms on the way. The registry that turns "what feeds this?" from a mystery into a lookup.
Consent-aware data flows
Consent captured once, propagated everywhere — CMP to CDP to CRM to MAP — so opt-outs actually stop the data, not just the emails.
Sync observability
Automated checks that catch what error logs miss: record-count reconciliation across systems, schema-drift detection, and alerts on the silent failures — throttled APIs returning partial data, syncs "succeeding" while writing NULLs.
Audiences & downstream delivery
Warehouse connections, audience syncs, and destination governance — so the segments marketing builds actually match the customers finance counts.
Two ways to work with us.
Fixed-scope build
A defined piece of work with a start, an end, and a handover. Best for migrations, rebuilds, and audits.
- →Scoped and quoted after the stack audit
- →Milestone-based delivery
- →Documentation included in scope
Embedded ops partner
A monthly retainer where we operate as part of your team — running the machine and improving it as we go.
- →Fixed monthly capacity, flexible priorities
- →Inside your Slack and sprint cadence
- →Monthly stack health review
What “done” looks like.
Every engagement leaves artifacts behind — not just changes in your instance.
- DOCVersioned tracking planNaming conventions and a QA checklist for every event, from day one.
- DOCIdentity mapIdentifier hierarchy, merge rules, and survivorship policy.
- DOCIntegration registryEvery pipe, field-level, with owners.
- BUILDSync monitoringReconciliation checks and alerting on silent failures.
- DOCConsent flow documentationCapture to enforcement, per system.
Start with the audit.
45 minutes, free, and you keep the findings either way. It's also how we scope every engagement — so nothing here starts with a guess.