Solution · Email marketing operations

Your list is fine. Your emails just aren't landing where you think.

Email is still the highest-ROI channel you own — when the machinery behind it works. Deliverability, segmentation, templates, governance: the parts nobody sees are the parts that decide whether your emails reach inboxes or quietly rot in spam. We run those parts.

Book a stack audit What's included

You're in the right place if

Open rates sank and nobody knows whySomewhere between iOS privacy changes and that one cold blast in March, the numbers slid. Guesses abound; diagnosis, none.

Every email is built from scratchNo template system, no modular blocks. A simple newsletter eats a designer-day and still breaks in Outlook.

Segmentation is "everyone, again"The data exists to target properly. It's just spread across three tools that don't talk, so the full list gets hit every time.

Scope

What we take off your plate.

Deliverability engineering

SPF, DKIM, DMARC, dedicated vs. shared IPs, warm-up plans, and sender reputation monitoring — the technical floor every send stands on.

Template systems

Modular, tested email frameworks that render everywhere and let marketers assemble campaigns without a designer or developer.

Segmentation architecture

Audience definitions built on behavior and lifecycle data, synced from your CRM and CDP — so targeting is a query, not a debate.

Send governance

Frequency caps, suppression logic, preference centers, and approval flows that protect your list from your own calendar.

Lifecycle programs

Welcome, nurture, win-back, and re-engagement sequences designed once and improved on data, not hunches.

Testing & measurement

Structured A/B programs, holdout groups, and reporting that separates "email performance" from "list decay."

Engagement

Two ways to work with us.

Project

Fixed-scope build

A defined piece of work with a start, an end, and a handover. Best for migrations, rebuilds, and audits.

→Scoped and quoted after the stack audit
→Milestone-based delivery
→Documentation included in scope

Ongoing · most common

Embedded ops partner

A monthly retainer where we operate as part of your team — running the machine and improving it as we go.

→Fixed monthly capacity, flexible priorities
→Inside your Slack and sprint cadence
→Monthly stack health review

Deliverables

What “done” looks like.

Every engagement leaves artifacts behind — not just changes in your instance.

DOC
Deliverability audit & fix logAuthentication status, reputation signals, and every fix applied, documented.
SYSTEM
Modular template libraryCloneable, cross-client-tested email frameworks live in your ESP.
SYSTEM
Segment architectureNamed, documented audience definitions synced from source data.
DOC
Send playbookGovernance rules, QA checklist, and escalation paths in one runbook.
CADENCE
Monthly program reviewDeliverability trends, engagement decay watch, and next experiments.

From the field notes

Google and Yahoo's Bulk Sender Rules →Communication Limits: The Setting That Protects Your Database →

Start with the audit.

45 minutes, free, and you keep the findings either way. It's also how we scope every engagement — so nothing here starts with a guess.

Book a stack audit