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Solution · Marketing operations
The campaigns are fine. The machine behind them is on fire. Marketing operations is everything between “we should run this campaign” and “here's what it generated” — routing, data, automation, reporting. When it works, nobody notices. When it doesn't, everything ships late and nothing adds up. We run it so it works.
You're in the right place if
Launches crawl Simple campaigns take weeks because every build touches five systems and one overloaded person.
Reports contradict The MAP says 400 leads, the CRM says 260, and the board deck says "let's circle back on that."
Knowledge left with people Critical automations were built by someone two roles ago. Nobody dares touch them.
Scope
What we take off your plate. Campaign operations Build, QA, and launch programs across your MAP — with reusable templates so the tenth campaign ships faster than the first.
Lead management Routing, assignment, scoring, and SLA handoffs between marketing and sales — designed once, documented, monitored.
Data quality & sync Field mapping, dedupe, enrichment, and CRM ↔ MAP sync monitoring that catches breakage before your reporting does.
Reporting foundations Campaign taxonomy, UTM governance, and attribution plumbing so funnel numbers are argued about less and trusted more.
Automation hygiene Audit and rebuild of legacy workflows — retiring the mystery automations and documenting the ones that stay.
Process & enablement Runbooks, intake forms, and training so your team can operate the machine without a ticket to us.
Engagement
Two ways to work with us. Project
Fixed-scope build A defined piece of work with a start, an end, and a handover. Best for migrations, rebuilds, and audits.
→ Scoped and quoted after the stack audit→ Milestone-based delivery→ Documentation included in scopeOngoing · most common
Embedded ops partner A monthly retainer where we operate as part of your team — running the machine and improving it as we go.
→ Fixed monthly capacity, flexible priorities→ Inside your Slack and sprint cadence→ Monthly stack health reviewDeliverables
What “done” looks like. Every engagement leaves artifacts behind — not just changes in your instance.
DOC Current-state stack map Systems, integrations, and data flows on one diagram your whole team can read.
SYSTEM Working lead lifecycle Stages, scoring, routing, and SLAs live in your instance — tested end to end.
DOC Runbooks per process Step-by-step operating docs for every automation we build or inherit.
SYSTEM Campaign templates Cloneable program frameworks so future launches start at 80% built.
CADENCE Monthly health review Sync errors, data quality trends, and a prioritised improvement list.
Start with the audit. 45 minutes, free, and you keep the findings either way. It's also how we scope every engagement — so nothing here starts with a guess.
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