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Solution · Marketing operations

The campaigns are fine. The machine behind them is on fire.

Marketing operations is everything between “we should run this campaign” and “here's what it generated” — routing, data, automation, reporting. When it works, nobody notices. When it doesn't, everything ships late and nothing adds up. We run it so it works.

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You're in the right place if
Launches crawlSimple campaigns take weeks because every build touches five systems and one overloaded person.
Reports contradictThe MAP says 400 leads, the CRM says 260, and the board deck says "let's circle back on that."
Knowledge left with peopleCritical automations were built by someone two roles ago. Nobody dares touch them.
Scope

What we take off your plate.

Campaign operations

Build, QA, and launch programs across your MAP — with reusable templates so the tenth campaign ships faster than the first.

Lead management

Routing, assignment, scoring, and SLA handoffs between marketing and sales — designed once, documented, monitored.

Data quality & sync

Field mapping, dedupe, enrichment, and CRM ↔ MAP sync monitoring that catches breakage before your reporting does.

Reporting foundations

Campaign taxonomy, UTM governance, and attribution plumbing so funnel numbers are argued about less and trusted more.

Automation hygiene

Audit and rebuild of legacy workflows — retiring the mystery automations and documenting the ones that stay.

Process & enablement

Runbooks, intake forms, and training so your team can operate the machine without a ticket to us.

Engagement

Two ways to work with us.

Project

Fixed-scope build

A defined piece of work with a start, an end, and a handover. Best for migrations, rebuilds, and audits.

  • →Scoped and quoted after the stack audit
  • →Milestone-based delivery
  • →Documentation included in scope
Ongoing · most common

Embedded ops partner

A monthly retainer where we operate as part of your team — running the machine and improving it as we go.

  • →Fixed monthly capacity, flexible priorities
  • →Inside your Slack and sprint cadence
  • →Monthly stack health review
Deliverables

What “done” looks like.

Every engagement leaves artifacts behind — not just changes in your instance.

  • DOC
    Current-state stack mapSystems, integrations, and data flows on one diagram your whole team can read.
  • SYSTEM
    Working lead lifecycleStages, scoring, routing, and SLAs live in your instance — tested end to end.
  • DOC
    Runbooks per processStep-by-step operating docs for every automation we build or inherit.
  • SYSTEM
    Campaign templatesCloneable program frameworks so future launches start at 80% built.
  • CADENCE
    Monthly health reviewSync errors, data quality trends, and a prioritised improvement list.
From the field notes
Naming Conventions for Marketing Automation →Nurture Wait Steps: Pacing Logic →Why Your CRM and MAP Numbers Never Match →UTM Governance That Survives Contact With Reality →

Start with the audit.

45 minutes, free, and you keep the findings either way. It's also how we scope every engagement — so nothing here starts with a guess.

Book a stack audit